About MintMinds
We scale experimentation for growth. Our team of specialists helps ambitious companies build data-driven cultures.
Who we are
Your experimentation partner
MintMinds is a specialist experimentation agency based in Enschede, the Netherlands. We help companies implement, scale, and optimize their experimentation programs using GrowthBook and proven CRO methodologies.
From infrastructure setup to full-service conversion rate optimization, we partner with product, marketing, and engineering teams to drive measurable, compounding growth through systematic experimentation.
What drives us
Our values
Data-driven
Every decision is backed by data. We combine analytics, user research, and statistical rigor to identify what truly moves the needle for your business.
Collaborative
We embed within your team, not beside it. Our partnerships are built on transparency, shared goals, and a genuine commitment to your long-term growth.
Experienced
With deep expertise in experimentation, GrowthBook, and conversion optimisation, we bring proven methodologies and hands-on experience to every engagement.
What customers say about us
Working with Rudger was an absolute pleasure. His guidance was instrumental in successfully launching our A/B testing project with GrowthBook, and his expert advice helped us significantly optimize processing costs in our BigQuery setup. I truly appreciated his clear communication, deep expertise, and collaborative approach.
Mintminds has been an excellent partner in optimizing user journeys on LiveFootballTickets.com. They deliver high-quality A/B tests while proactively suggesting improvements, helping us make data-driven decisions quickly and effectively.
Rudger provided excellent support in implementing GrowthBook to optimise our website and improve its user experience. The collaboration with Mintminds went very smoothly. We were well guided throughout the entire implementation process.
The Mintminds team is a great resource for GrowthBook customers. They have deep expertise in experimentation, GrowthBook and product development and help our customers learn faster and at scale.
Mintminds came through multiple recommendations; their clear, business-minded communication immediately stood out. What sets Mintminds apart is how they work with us as genuine partner rather than just another vendor.
Mintminds trained our dev team on properly setting up various types of A/B split testing. This has delivered valuable insights, enabling us to chain experiments and boost our EPC by double digits. The 8-hour session was money very well spent.
We hired Mintminds to resolve issues with our GrowthBook implementation. During our first call, Rudger identified the problem and proposed possible fixes. Rudger was the right person at the right time.
Mintminds has proven to be an indispensable experimentation partner. They combine exceptional expertise with an innovative mindset, thinking beyond standard solutions and actually delivering on ambitious visions. Thanks to their commitment, we’ve taken our growth to the next level. An absolute must for anyone serious about data-driven growth.
